Flurry: iOS social game users rival primetime TV viewer numbers

Social games on iPhone, iPad and iPod touch devices now attract more than 19 million users each day--a total equal to the number of viewers tuning into primetime television hits like Dancing with the Stars, NCIS and even Sunday Night Football--according to new data published by mobile application analytics provider Flurry. Close to 20 million iOS-based device users now play social games for more than 22 minutes each day, only about 4 million off the pace of the average weekly viewership reported by primetime television's most popular program, Fox's American Idol. Flurry adds that about 50,000 iOS applications integrate its analytics solution, translating to about 20 percent of all applications in Apple's App Store.

"Since this analysis focuses on only two categories of applications, social games and social networking apps, it's clear that iOS devices are already ahead of prime time television's hottest shows," writes Flurry VP of marketing Peter Farago on the firm's blog. "Also noteworthy is that the enormous audience these applications reach takes place every day, 365 days a year. Compared to a top television series, which airs 22 episodes a season, advertisers can reach a larger consumer audience through applications 15 times more frequently."

For more on the iOS social gaming study:
- read this Flurry Blog entry

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