Four out of 10 current smartphone users who don't use an iPhone said they would switch to the Apple device for their next purchase, and four out of five iPhone owners said they would buy the phone again, according to a new study issued by market research firm Crowd Science. The iPhone outpaced competing smartphones in customer satisfaction metrics including screen size, navigation, adding new features and video playback quality. By comparison, just 14 percent of non-BlackBerry users told Crowd Science they would switch to a BlackBerry device for their next smartphone. The study notes that 71 percent of smartphone subscribers use their devices for both personal and business purposes, while only 3 percent use them for business only.
For more on the Crowd Science survey:
- read this MediaPost article
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