The world will be watching Apple (NASDAQ:AAPL) and its plans for the mobile market this week, but the competition from Google (NASDAQ:GOOG) continues to come on all fronts, according to a recent report from comScore. The company released data from its MobiLens and Mobile Metrix products for July 2013 showing a variety of trends around smartphone adoption, platforms and top apps. Some takeaways:
- Smartphone ownership in the United States has risen three percent since April, with 143.3 million people now carrying a device (or 60 percent mobile market penetration).
- Forty percent of the smartphone OEM marketshare belonged to Apple, up 1.2 percent over the last three months.
- Android was the top mobile platform at 51.8 percent market share, followed by Apple at 40.4 percent.
- Top apps outside of Apple or Google on comScore's list included Pandora Radio at 40 percent market share and Yahoo! Stocks at 31 percent.
- BlackBerry (NASDAQ:BBRY) and Microsoft (NASDAQ:MSFT) continue to scrape the bottom of the platform market at four and three percent, respectively.
Android has a double-digit lead over Apple in terms of subscriber share.
"Google Sites ranked as the top web property on smartphones, reaching 92.6 percent of the mobile media audience (mobile browsing and app usage), followed by Facebook (86.3 percent), Yahoo! Sites (81.7 percent) and Amazon Sites (66.8 percent)," the report said. "Facebook ranked as the top smartphone app, reaching 76.1 percent of the app audience, followed by five Google-owned apps: YouTube (53.7 percent), Google Play (53.6 percent), Google Search (53.5 percent), Google Maps (46.2 percent) and Gmail (45.0 percent)."
Take that, iPhone 5S! While Apple continues to lead in the handset category, Google has managed to position itself as a serious threat with its app store and the major apps that occupy most consumers' time. This includes email, watching videos and finding information. While comScore isn't tracking the marketshare for mobile games, this data may give developers a sense of where they have an opportunity to create useful or fun productivity tools on iOS. When comScore lists "Apple App Suite" in its rankings, it's including Game Center, iTunes and the Apple App Store. Ambitious as it may sound, that means there's plenty of room for other kinds of apps that could compete with the likes of YouTube and Google Maps or even in the iOS search category.
- check out the complete comScore data for July here
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