IDC: Detachables boost tablet market in West Europe in Q2 2016


IDC said shipments of detachable tablets in Western Europe increased by 192.3 per cent in the second quarter of 2016, providing a much-needed boost to the overall tablets market in the region.

The company said total shipments of detachables increased from 0.5 million in the second quarter of 2015 to 1.6 million in the recent quarter, contrasting with a 6 per cent decline in the tablets market as a whole.

The research company said one in four tablets shipped was a detachable in both the consumer and commercial segments. It noted that a detachable tablet is designed to function as a standalone slate/tablet as well as a clamshell device through the addition of a physical detachable keyboard, specifically designed for the given tablet.

IDC said this tablet variant performed strongly across all Western Europe, posting triple-digit growth in all countries.

Surface continued to be the most widely adopted detachable in the commercial segment, while the iPad Pro reached first position in the consumer segment. Detachables posted strong growth in both consumer and commercial, showing that interest in this form factor continues to be on the rise in both segments. However, different factors are driving growth in each segment, noted IDC research analyst Daniel Gonçalves.

“[T]he penetration of detachables in the consumer segment is driven by many local vendors and white brands moving away from the already saturated slate space dominated by Android. These players keep targeting market share in the entry-level space, and now they also supply 9- or 10-inch screen size, Windows-based devices with basic features and keyboard capabilities,” Gonçalves said.

In the enterprise segment, although penetration is still low the number of companies adopting detachables “is clearly picking up as some of the classic concerns such as device performance are being tackled by this wave of new releases,” Gonçalves added.

For more:
- see the IDC release

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