Improving mobile search

Experts say that mobile customers who use search engines engage in more frequent, longer and more data-rich online sessions than those who simply access content by following links on an operator's portal or previously bookmarked pages. Search users also browse more often once they reach their targeted content destination. These types of scenarios are very appealing to wireless carriers who are hungry to grow data businesses.  We expect lots of discussion on mobile search at BREW. In particular, expect to hear some news from major search vendors securing new carrier partnerships.

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