Interview: EA's Lasky on mobile gaming

Mitch Lasky, SVP of mobile games at Electronic Arts (and former CEO of JAMDAT), hopes mobile gaming is the cure for EA's slumping PC sales and rising development costs. Lasky says EA will produce 57,000 retail units of mobile games this year (that's about 35 game titles customized for each provider and localized for each region), though not all of them will sell immediately. According to Lasky, mobile gaming is a "catalog business" and EA makes more than 80 percent of its revenue from older games. Interview