Matchbook lights a fire under the local deals business

If you remember the days when you'd grab a matchbook to remember the name and location of a restaurant or bar, then the Matchbook app is for you. Launched in the summer of 2011, Matchbook enables iOS device users to bookmark and organize details of venues they like to visit, spots they wish to explore and places recommended by friends, blogs or other in-the-know sources. With the release of Matchbook 1.6 earlier this month, the app now alerts users when a restaurant or retailer they've bookmarked is running a deal via sites like Groupon, LivingSocial and Gilt City. It's an addition that benefits cost-conscious consumers as well as Matchbook, heralding a major step forward in the startup's business model. Another sign of progress: $250,000 in new seed funding from Quotidian Ventures and Rick Webb. FierceDeveloper spoke to Matchbook founder Jason Schwartz about the local deals integration, the evolution of social networking and the importance of solving problems, not creating them. Developer Workshop

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