Microsoft's merger of Windows Store, Windows Phone accounts is a hit with devs

Microsoft (NASDAQ:MSFT) knows it needs to do more to make potential Windows Phone developers happy, and last week the company took two big steps in that direction.

The company announced in a blog post that it had merged Windows Store and Windows Phone developer accounts. Microsoft also said it would offer a unified registration experience and lowered its annual pricing to $19 for an individual and $99 for a company account.

Although the $99 fee will still apply to companies submitting apps, the drop to $19 for individuals may reflect the growing number of indie or one-man shops creating software for Windows Phone.

Some suggested Microsoft was simply catching up to the reality within its app ecosystem today.

Others suggested Microsoft still had some work to do with some of its other products.

Beyond the price point, the real appeal for some developers was in having fewer accounts to manage.

Of course, not everyone was thrilled, some suggesting Microsoft needed to move even more quickly to secure developers' love.