Mobclix issues mobile advertising SDK for iPad

Mobile advertising exchange Mobclix announced the release of a new SDK optimized for Apple's forthcoming iPad tablet device. The SDK--which Mobclix touts as the first specific to the iPad--offers four ad sizes at launch: 468 x 60, 300 x 250, 120 x 600 and 728 x 90. Additional sizes are in the pipeline. According to Mobclix, the iPad offers developers a significant new opportunity to integrate ads into their software, not only because the device can accommodate larger ads but also because it can support more immersive ads that incorporate video and rich media content, translating to higher eCPMs. The Mobclix iPad SDK is available for download here.

For more on the Mobclix iPad SDK:
- read this blog entry

Related articles:
Mobclix acquires iPhone app analytics service Heartbeat
Mobclix teams with Nielsen to hone mobile ad targeting

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