Next One's on Me is the app that keeps on giving

noomNext One's on Me could redefine the spirit of giving. The application enables consumers to acknowledge loved ones' birthdays, their achievements or their everyday awesomeness by purchasing gifts redeemable at local businesses. Sara Rodell first conceived the basic idea behind Next One's on Me while working in New York City for financial services giant UBS; after returning to her native Austin, Texas, she teamed with co-founder Jeffrey Schwartz, a University of Texas graduate who came back to the area after spending a year in Hollywood as a senior analyst at Sony Pictures Entertainment. FierceDeveloper spoke to Rodell and Schwartz about the logistics of giving gifts, solving problems facing consumers and merchants, and knowing when--and who--to ask for help. Developer Workshop