OnCall Defender serves and protects the iPhone masses

Advanced Mobile Protection calls its new iPhone application OnCall Defender "the most important app we hope you never have to use." OnCall Defender offers smartphone owners 24/7/365 GPS-enabled security monitoring connecting directly to live professionals, local law enforcement and EMS dispatch--marketed for users with existing health conditions, travelers, students and anyone else whose lives, careers or interests put them at risk, the app combines panic alarm and medical alert systems, leveraging both satellite and cellular GPS technologies to quickly identify and track the user's whereabouts and movements until help arrives. FierceDeveloper speaks to AMP founders Fred and Marsha Newman about their move to mobile, navigating the complexities of the iPhone and the importance of communication.