Openwave launches Amplicity platform for mobile web apps

Context-aware mediation and messaging solutions provider Openwave Systems launched Amplicity, a platform enabling developers to more effectively leverage operator assets to build browser-based applications. According to Openwave, the Amplicity platform enables the development of cross-platform, HTML5-based apps incorporating anonymous, contextual subscriber data like demographics, preferences, device information and location, along with flexible billing mechanisms and merchandising options.

"Operators are largely being left out of mobile software innovation and new revenue streams," said Openwave director of product management Anand Chandrasekaran in an interview with FierceDeveloper. "Amplicity makes it easy and frictionless to interact with developers and expose some of their network assets. HTML5 makes it easy for developers to build applications using web standards and tools they're already familiar with. We're not asking them to learn new coding or develop for a new standard."

Openwave expects to roll out Amplicity sometime during Q1. The platform follows on the late 2010 announcement of the Sprint Browser-VAS ecosystem, promising Sprint (NYSE:S) developer partners the tools to create value-added services spanning across multiple operating systems and device form factors. All Sprint Browser-VAS applications execute within the browser, within the Sprint 3G network or in the cloud, eschewing the familiar software download model. Sprint will introduce a Browser-VAS apps storefront sometime in the first half of 2011.

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