MEX has posted a long and well-formed argument, claiming that value is slipping away from operators and into the hands of application developers and publishers. The author, Marek Pawlowski, even proposes a solution that could keep everyone happy: "every mobile subscriber should have a centralized account management interface provided by their network operator which allows them to add new applications...This would keep the operator in the loop and benefit the user by providing a consistent interface for defining their mobile experience."