Glu Mobile is making it easier than ever for Britney Spears fans to make their pop star dreams come true, thanks to its new free-to-play mobile game.
The global developer and publisher of free-to-play games last month released Britney Spears: American Dream, a mobile title that enables players to "live their pop star dreams alongside icon Britney Spears."
"We've developed Britney Spears: American Dream in collaboration with Britney Spears herself. The result is a game that is pure Britney -- colorful, adventurous, artistic and something we're tremendously proud of," Glu Mobile CEO Niccolo de Masi said in a prepared statement.
Glu Mobile Launches Britney Spears: American Dream on Mobile: https://t.co/ommpKhTI2Z @glumobile @TheBritneyGame pic.twitter.com/61zEoUSCn8
— SocialTimes (@SocialTimes) May 18, 2016
Britney Spears: American Dream is now available for free from the App Store on iPhone, iPad or iPod Touch and on Google Play.
Glu Mobile has watched its per-share price increase since the title's release.
#Fact : Since the release of the game "Britney Spears: American Dream", Glu Mobile's shares increased by nearly 6%. pic.twitter.com/7BXeRM7YpQ
— Britney Updates (@BritArmyUpdates) June 1, 2016
The mobile game also generated many downloads in the days after its launch.
Britney's mobile game, 'Britney Spears: American Dream', has surpassed 100,000 downloads! | https://t.co/A4W354AxuS pic.twitter.com/01erHWtbpZ
— Britney | FOTP (@FOTPBritney) May 26, 2016
Some developers wondered whether Glu Mobile will consider other pop star-themed titles to drive additional revenue growth.
Glu Mobile struggling to demonstrate solid growth, maybe a Michael Jackson game? https://t.co/WkNrGG2jkt
— Marc Bearman (@MWBearman13) May 31, 2016
Others, meanwhile, said they experienced "unforeseen horror" with the title.
The unforeseen horror of Britney Spears' new mobile game // save @isabella324 https://t.co/SVkT6Uqs22 pic.twitter.com/sGBzSRrkM2
— Jessica Goodman (@jessgood) May 23, 2016