Party like a pop star: Glu Mobile launches Britney Spears mobile title

Glu Mobile is making it easier than ever for Britney Spears fans to make their pop star dreams come true, thanks to its new free-to-play mobile game. 

The global developer and publisher of free-to-play games last month released Britney Spears: American Dream, a mobile title that enables players to "live their pop star dreams alongside icon Britney Spears." 

"We've developed Britney Spears: American Dream in collaboration with Britney Spears herself. The result is a game that is pure Britney -- colorful, adventurous, artistic and something we're tremendously proud of," Glu Mobile CEO Niccolo de Masi said in a prepared statement

Britney Spears: American Dream is now available for free from the App Store on iPhone, iPad or iPod Touch and on Google Play.

Glu Mobile has watched its per-share price increase since the title's release.

The mobile game also generated many downloads in the days after its launch.

Some developers wondered whether Glu Mobile will consider other pop star-themed titles to drive additional revenue growth. 

Others, meanwhile, said they experienced "unforeseen horror" with the title.