Mobile game promotion and monetization services firm PlayHaven unveiled an HTML5-based marketing platform enabling iOS developers to create and deploy promotions and customer engagement initiatives in real time, without submitting updates to Apple's (NASDAQ:AAPL) App Store.
The PlayHaven platform is powered by Dynamic Overlays--i.e., customizable HTML5 windows that appear above each game and enable developers to push content and announcements to users without any tweaks to the underlying code. According to PlayHaven, developers can leverage Dynamic Overlays to cross-promote other titles, trumpet updates and new features, capture email addresses, and market virtual currencies, item rewards and related in-app offers.
The PlayHaven platform also features a web-based analytics and publishing dashboard offering in-depth insight into monetization and retention. Developers can implement the data to create, reprioritize and swap different Dynamic Overlays on the fly. Click here for signup and pricing details.
Launched in May 2010, PlayHaven solutions are now integrated into more than 750 existing iOS titles, driving 180 million monthly mobile game sessions. Developer partners include Halfbrick, DistinctDev, Fluik Entertainment and Game Circus.
For more:
- read this release
Related articles:
Flurry: Freemium titles yield two-thirds of App Store gaming revenues
Nielsen: iOS users spend twice as much time playing mobile games
Flurry: iOS, Android games rake in $800M in 2010
PopCap: One third of adults play mobile games each month
Forecast: Mobile game ad spend to reach $900 million by 2015
Gartner: Mobile game revenues to top $5.6 billion this year