One of the compelling features of BREW is that the platform makes sure that applications are offered consistently on all BREW handsets. Qualcomm continually manages the BREW platform to minimize porting requirements. A developer who wants to adapt a BREW application for various devices typically needs to deal only with matters that can be managed from an API, such as screen size or language or other basic characteristics of a phone. The conveniences encourage porting and, as a result, BREW applications, once completed, tend to be ported to many devices. The issue for developers now is how to adapt non-BREW applications to BREW. Some firms specialize in cross-platform porting and you can expect to see many of them at the BREW Conference. Qualcomm Internet Services believes the growth of the porting industry is an indication of a thriving application development business.