Research In Motion (NASDAQ:RIMM) unveiled its BlackBerry Analytics SDK beta, giving developers expanded insight into user behaviors around their applications. Among the features developers can now track, according to RIM application development consultant Tim Windsor's Inside BlackBerry Developer's Blog entry: The number of times the application opens and closes, the number of screen views, carriers and device models, and usage time. "Many other events in your application can be captured as well (including custom events), and there are built-in reports for Media playback, Product Views and more," Windsor adds. "Once configured, data will be captured automatically and aggregated in the dashboard view or reports. It can also be exported to CSV or Web Service." To download the BlackBerry Analytics SDK, click here.
BlackBerry remains the leading smartphone OS in the U.S., representing 33.5 percent of the market as of late 2010 according to comScore data. However, BlackBerry's dominance is waning as Google's (NASDAQ:GOOG) Android and Apple's (NASDAQ:AAPL) iOS continue to surge: Android now accounts for 26 percent of nationwide smartphone market share, followed by iOS at 25 percent.
For more:
- read this Inside BlackBerry Developer's Blog entry
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