While 94.4 percent of iPhone users have upgraded their smartphones to run on iPhone OS 3.0, only 52.24 percent of iPod touch users have made the switch according to a new study released by online advertising network Chitika. The iPhone OS 3.0 software update, issued in mid-June, is free to iPhone owners, but iPod touch users must pay between $5 and $10, depending on when they purchased their device--iPod touch units shipped within the last six months arrive with iPhone OS 3.0 preinstalled.
"What's it all mean?" Chitika asks. "Well, despite its hype, iPhone OS 3.0 had very little to offer iPod Touch users. Push notifications? MMS? Tethering? Essentially useless on a device that relies on WiFi for a connection. iPod Touch users are essentially asked to pay for copy/paste, in-app purchases, and the ability to buy a segment of the latest apps from the app store."
For more on Apple mobile OS usage:
- check out the Chitika website
Youth movement driving iPod touch app usage
AdMob: iPod touch ad requests triple