Sprint Nextel (NYSE:S) customers who use HTC Evo devices spend more time on the Internet than any other Android users in the United States.
Chitika Insights, the research arm of the Chitika online advertising and data analytics firm, sampled hundreds of millions of North American ad impressions from the Chitika Ad network during June 6 to June 12, 2012. The study found that the traffic generated by the Sprint HTC Evo more than doubled the traffic generated by the nearest competing devices.
The Evo's market share of Android traffic was 8.1 percent, followed by the Samsung Galaxy II (4.32 percent) and the Motorola Droid RAZR (4.04 percent). Other leading devices included the Samsung Epic 4G (3.78 percent) and the Motorola Droid X (3.09 percent).
Device and network usage characteristics are important to developers who are planning their business strategies. But in addition to considering network usage for a device, the context in which the device is used is also important. The HTC Evo, for example, is different from most other devices because it operates on Sprint's WiMAX network, which Sprint has historically promoted to consumers as a mobile broadband network for Internet access. Evo users also benefit from Sprint's unlimited data use policies, which likely helps drive the handset's increased network usage compared to the others.
Sprint is now shifting to LTE for its mobile broadband services and its new Evo device, the HTC Evo 4G LTE, runs on that network. Sprint is using WiMAX-based Evo handsets now for its prepaid services offered under the Boost Mobile and Virgin Mobile brands. All of these services still provide unlimited data access.
- read the Chitika post
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