Subscriptions are most common monetization method for app developers, study shows

Image Credit: Getty Images

Subscriptions represent the most common monetization method for app developers, according to a new study from deep linking mobile platform provider ROKO Labs. The study of more than 8,500 app company profiles from CrunchBase indicated 27 percent of developers use subscriptions to monetize their apps. 

In addition, the study showed 20 percent of developers leverage general ads to monetize their apps, while 20 percent use transaction fees. 

  • The top U.S. states based on the total number of apps within the United States were California (37 percent), New York (11 percent) and Massachusetts (5 percent)

  • San Francisco (11.2 percent) ranked first among all U.S. cities based on the percentage of all apps within the United States, followed by New York (8.6 percent) and Chicago (3.3 percent)

  • Games (22.7 percent) ranked as the most competitive app category, followed by business (10.2 percent) and lifestyle (9.4 percent)

  • The average length of an app name is nine characters

ROKO Labs also pointed out that understanding the competitive app landscape is essential for developers to succeed. 

"The key to success in your app is understanding the landscape, so that you can build a competitive advantage to apps that could be substitutes for yours," ROKO Labs noted. 

Rewarded video ads could prove to be a valuable monetization tool for developers as well. In a recent Unity study of more than 2,000 mobile game developers and players, over half of developers stated that rewarded video ads are providing them with the highest revenue per user compared to other types of in-game advertising.

Furthermore, the study showed nearly two-thirds of mobile gamers said they always or sometimes choose to engage with a video ad for an in-game reward.

"When it comes to monetization, it seems as though rewarded video ads are currently the hottest revenue generator," Unity wrote in a blog post. "What's more, the players surveyed said that they actually prefer rewarded video ads to other types of payment."

For more:
- see the infographic

Related Articles:
Report: 49% of app users would be willing to pay a monthly subscription
Who wants to be millionaire? Study shows 1887 developers already are
Vision Mobile analyst takes deep dive into insights gained through 'Developer Economics' research