Survey: Pokémon Go becomes 'biggest mobile game in US history'


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Credit: SurveyMonkey

Pokémon Go has officially surpassed Candy Crush Saga as "the biggest mobile game in U.S. history," according to a new survey from mobile data research firm SurveyMonkey Intelligence.

The survey indicated nearly 21 million daily active users play Pokémon Go in the United States, exceeding Candy Crush Saga's estimated peak smartphone audience of 20 million. 

In addition, the survey revealed Pokémon Go has attracted more users than Twitter and may surpass Snapchat and Google (NASDAQ: GOOG) Maps in terms of daily active users in the near future.

  • SurveyMonkey Intelligence estimated nearly 26 million Americans play Pokémon Go on Android or iOS

  • Pokémon Go download rates have ranged between 4 and 5 million downloads per day in the U.S.

  • Roughly 7 out of 10 people who download Pokémon Go return to it the next day

  • Pokémon Go's average revenue per daily active user is around $0.25

Although Pokémon Go has become popular among mobile gamers, the survey showed it may be too early to consider the title a "home run" for mobile developer Niantic and Pokémon creator Nintendo.

"History hasn't always been kind to games that generate tremendous hype," SurveyMonkey Intelligence wrote in a blog post. "Pokémon Go is already an unbelievably huge game, and if it can retain its legions of new users and convert them into highly engaged and paying players, then it could be a huge financial success. For now, we'll have to wait and see."

SurveyMonkey Intelligence also pointed out Pokémon Go represents a "social phenomenon," one that shows no signs of slowing down any time soon. 

Pokémon Go may provide a valuable learning opportunity for mobile developers because it showcases the true value of augmented reality (AR) as well. Thus, the success of Pokémon Go could lead many developers to explore AR and deploy AR apps for smartphones and tablets.

"We can learn from this new phenomenon of people gathering in physical locations to do digital things. Lots of people have tried this before, but nobody has ever hit it like [Pokémon Go] before. There's a whole new user behavior for us to study and learn from," Dave Swartz, co-founder of mobile app development company MEDL Mobile, told FierceDeveloper

For more:
- see the report

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