Universal selects BrandXtend for D2C content

By Sue Marek

Qualcomm Internet Services just added another feather to its BrandXtend cap. The company announced today that Universal Music Group will expand its lineup of direct-to-consumer mobile content by leveraging Qualcomm's BrandXtend solution. UMG's mobile offering will be available directly to consumers through its artist web and WAP sites, CD packaging and its GetMusic.com portal.

By leveraging BrandXtend, UMG will be able to offer an array of direct-to-consumer mobile products, including ringtones, video ringtones, wallpapers, artist updates from thousands of the UMG artists.  BrandXtend will allow UMG to manage their D2C content through content delivery mechanisms, campaign management and merchandising tools that include recommendations, bundles, text campaigns and more. 

This is the second major brand that has selected Qualcomm's BrandXtend platform. Major League Baseball is also a BrandXtend customer. Qualcomm currently works with MLB to deliver any content across any network to any device.