Windows Marketplace expanding to WinMo 6 in November

With Windows Marketplace for Mobile scheduled to launch on Oct. 6, Microsoft said it still addressing some known issues slowing down the app submission process, but is already planning to expand the application storefront to Windows Mobile 6 and 6.1 devices as soon as next month. Writing on The Windows Mobile Blog, Microsoft's Senior Director for Mobile Platform Services Product Management Todd Brix says the software giant is currently working to solve problems facing developers submitting their apps for distribution in multiple international markets--Microsoft is also producing videos, remaining active on forums and updating the Marketplace FAQ to simplify submission. Brix notes that Microsoft recently corrected issues with marketplace catalog icon dimensions--in addition, it will update Marketplace prior to launch to make sure that screen shots meet the correct dimensions and aspect ratio.

Brix recommends that developers and independent software vendors looking to accelerate the Windows Marketplace submission process should first read through the Application Submission Criteria, Policy Guidelines, Prohibited Applications List and Market Validation Guide. He also recommends using Application Verifier on for apps written in native code, as well as testing apps in the Windows Mobile 6.5 emulator.

Microsoft will launch Windows Marketplace for Mobile in conjunction with its first Windows Mobile 6.5 devices. "We've also discussed following this launch with an update that will include support for Windows Mobile 6 and 6.1 by the end of the year," Brix writes. "More specifically, we're targeting November for phase two. In addition, this second phase will bring the PC based catalog and shopping experience, user generated app reviews, advanced key-based anti-piracy protection and other enhancements that expand your business opportunity and make it easier for a larger number of customers to find and buy your application."

For more on Windows Marketplace for Mobile's launch:
- read this Windows Mobile Blog entry

Related articles:
Microsoft confirms kill switch for Windows Marketplace apps
Windows Marketplace for Mobile accepting app submissions
Microsoft lists Windows Marketplace for Mobile app restrictions

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