The big announcement was around in-app sharing and ad integration with its Tumblr blogging platform, but app makers were buzzing about all kinds of things on Twitter as they attended Yahoo's recent developer conference in New York City.
Held Wednesday, Yahoo unveiled updates to its Mobile Developer Suite, along with Tumblr In-App Sharing. Imagine a Tumblr share button that, rather than sending content to web sites, will go straight to mobile apps.
For a company that was known for being among the first major web portals, developers were quick to note Yahoo's latest attempt at reinventing itself:
What Yahoo is telling developers: "forget the browser, mobile is all about apps" http://t.co/Q0OCi7wqKk #yyc #online #mobile
— App Guys Inc. (@AppGuysInc) August 26, 2015
Major developers who were part of the launch sounded excited about the possibilities of working with Yahoo:
Today, we announced our partnership w/@Tumblr at #YMDC. Now, it's even easier to share across platforms. http://t.co/BKLaPkWUy0 cc: @ydn
— PicsArt Photo Studio (@PicsArtStudio) August 26, 2015
For the average attendees of Yahoo's Mobile Developer Conference, though, there were simpler pleasures to be had, like getting up close to products:
Learning with #yahoo mobile developer suite at #hackathon #ymdcnyc @ydn #nyc pic.twitter.com/jSb5zlXuZI
— harshthakkar (@harshthakkar) August 25, 2015
...hanging out with fellow attendees:
Having a good time! #ymdcnyc @MarriottIntl #HoprApp https://t.co/YJTL0ZsrL9 pic.twitter.com/rL53ATkyhp
— Peter J. Kootsookos (@kootsoop) August 26, 2015
...iterating their latest app:
Polished my Moment Builder #hack from #ymdcnyc #hackathon - @Yahoo pic.twitter.com/s2b5NqUtqf
— Raimon Ràfols (@rrafols) August 26, 2015
...and, of course, eating.
Yahoo Hackathon dinner break at #ymdcnyc pic.twitter.com/iRJI36bhgU
— Dulio Denis (@duliodenis) August 25, 2015