Zaarly redefines the cost of doing business

Zaarly is a new cross-platform, peer-to-peer digital marketplace enabling users to buy and sell goods, services and experiences within their local community. Users post what they're looking for, when they'd like it and how much they're willing to pay for the privilege; the hyper-local service automatically connects the request with fellow users who bid for the right to facilitate the transaction. Since launching in mid-May, Zaarly has already brought together thousands of buyers and sellers and generated $1 million in seed funding. FierceDeveloper spoke to Zaarly CEO and co-founder Bo Fishback about the concept, why mobile is so vital to its success and the importance of leveraging new technologies.