Mobile user experience solutions developer ZenZui announced it will continue operations as Zumobi, explaining the new brand better reflects its Zooming User Interface and mobile platform business. The firm also said the Zumobi mobile web interface will launch in beta across Windows 5 and 6-based devices on December 14--the UI enables consumers to personalize the mobile experience via custom-designed interactive tile widgets relevant to their particular interests and lifestyles. Last month, ZenZui was named to sister publication FierceMobileContent's Top Mobile Applications 2007 list.
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