30% of our subscribers use mobile broadband, says 3UK CEO

Kevin Russell, CEO of 3UK, has been painting a bright future for the company believing the current financial mayhem will enable it to attract subscribers looking for value. Of particular note was Russell's claim that 600,000 subscribers (30 per cent of its customers base) already were using mobile broadband, and that the company expected more to sign up as consumers looked for better priced deals.

The company, which has a network sharing deal with T-Mobile, said it would have a mobile broadband network comprising over 13,000 sites with a 99 per cent coverage by mid-2010. "This network will provide us with a phenomenal opportunity to reposition our brand and take a real leadership position in data services. Our key focus over the next three, four, five years has to be to leverage that differentiation in data."

To drive this data growth, the company is also focused on promoting the uptake of Facebook, Windows Live Messenger and Skype. "We're seeing a real drive of customers starting to take their Internet behaviour from the home onto mobile," said Russell, adding that September had been the best month for mobile broadband sales as customers switched from using fixed-line services.

For more on this story:
- go to ITPro and MoneyAM

Related articles:
Uncompetitive--Virgin Media's new mobile broadband offering. Virgin story
Nokia and Intel notably absent from US$1bn mobile broadband push. Mobile broadband story

Suggested Articles

Wireless operators can provide 5G services with spectrum bands both above and below 6 GHz—but that doesn't mean that all countries will let them.

Here are the stories we’re tracking today.

The 5G Mobile Network Architecture research project will implement two 5G use cases in real-world test beds.