3UK expands mobile TV offering

UK mobile operator 3 UK is launching a new mobile TV section called 3 On Demand on its web portal. Managed by Mobix Interactive the new portal area will offer a wide range of new content in addition to 3 UK's streaming TV channels (3 Live) and the existing Sky mobile TV service.  Subscribers will pay between £1.29 and £1.99 for a week's access to an episode. Delivered by Mobix's Adrenalin platform, users will enjoy functionality allowing them to pause and resume without the need for a new client application.

For more on this story:
- go to Mobile Europe and Cellular News

Related stories:
Live content keeps mobile TV alive
EC unveils mobile TV guidelines