3UK sets new mobile email benchmark -- unlimited usage

Being the smallest player in the UK market has forced 3UK to look for routes to market that might catcher the bigger, and slower moving, competition off-guard. Its latest effort is to use its success with mobile broadband -- it has attracted 500,000 subscribers so far -- to launch a tariff especially for unlimited email use.

In fact there are two data bundle tariffs -- one for 'simple' email (€3 per month for 10MB) and the other for using Exchange or Notes access (€6 per month for 1GB). However, the email access is completely unlimited and includes attachments, and those on the lower tariff will have unlimited POP3 and IMAP access, while those paying €6 will also get uncapped access to their own Exchange or Notes servers.

This packaging is more likely to appeal to handset users as against those with laptops equipped with a 3G dongle -- the latter being the majority of those that have signed for the 3UK mobile broadband deal.

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