A 360 degree view of personalization in communications

Telesperience interviewed over 63 operators from around the world to discover the status of personalization initiatives within the industry, the inhibiting factors, the benefits, and how personalization is helping CSPs deliver against their core commercial and customer goals.
 
The research (conducted between January and March 2011) offers the most comprehensive global analysis to date on the state of personalization, including opinions from IT, marketing and product management professionals from around the world.

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