ABI: Branded tablet shipments to reach 200M in 2014

Branded tablet shipments are forecast to reach 200 million this year, which represents a 20 per cent increase year-on-year from the 166 million shipments in 2013. According to ABI Research, the tablet market has been led by North America and its affinity with Apple's iPad since 2010, but the company predicts that North America will drop below 50 per cent of all branded tablet shipments for the first time. Continued efforts by Apple, Samsung, and other OEM vendors to find favour in growth markets will result in new distribution channels for retail, network operators and e-commerce, ABI added. This year is expected to be a pivotal year for tablets as the traditional markets leading computing and CE deployments reach a tipping point and give way to growth regions. Report