Ad-funded MMS revenues are set to take-off over the next five years with annual growth rates reaching 94 per cent, with SMS and mobile email continuing to dominate the person-to-person (p2p) mobile messaging market, claims Juniper Research. The study also found that the Far East & China would lead the global ad-funded MMS market by a considerable margin, followed by North America and Western Europe.
The number of brands using MMS as an advertising medium is growing rapidly, with push MMS and SMS being employed to great effect in both mature and emerging markets. Crucially, this has enabled network operators to support ad-funded voice and SMS tariffs, and combat falling ARPU, while providing brands with new advertising channels. Article