Analysis Mason: Big data doesn't necessarily mean deep insights

CSPs have a significant and growing need to determine which factors are significant and, therefore, which data they should collect, model and analyse. The move to store increasingly large quantities of data is in part welcome, but there is no guarantee that the data will be used to provide additional value to communications service providers (CSPs). There are few CSPs today that are not able to find more value in the data that they already have, and adding more data will not necessarily help. Article