Analyst: Facebook as an MVNO would be a game-changer

Facebook would find success if it entered the market as an MVNO, according to a new study from Strand Consult. According to the research, the social networking giant simply needs to decide if it's willing to look beyond advertising as a source of revenue, and which operator to select to host the Facebook MVNO contract. Strand said in its report that becoming an MVNO is the next logical move for Facebook, given the pressure it faces to improve advertising revenue. Stand Consult notes that Facebook gains no revenue from the huge amount of traffic it generates from mobile operators and asks, why a Facebook user should buy a data package from an operator to access the social messaging company when they could buy their data access from Facebook directly if it was an MVNO? Release

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