Innovative retailers are the drivers behind the upsurge in mobile coupon redemptions, according to a new study from Juniper Research. The research firm said that the number of discount coupons redeemed through mobile and tablet devices is expected to reach 10 billion this year as stores look to use coupons to encourage retail footfall and to enhance consumer engagement and retention. That would represent a 50 per cent jump from 2012. Of note, retailers have seen markedly higher average redemption rates of mobile coupons (10 per cent) when compared to traditional print media and PC coupons (typically 1 per cent or less). "While we've heard that online retail is killing the High Street--witness United Retail filing for Chapter 11 bankruptcy in the U.S. and the recent administrations of Jessop's and Blockbuster in the UK--mobile offers a means of engaging with the consumer at every point in the retail lifecycle, from product discovery to product purchase," commented report author Windsor Holden. Release
