Analyst: Mobile coupons users to reach 500M by 2013

The number of consumers that receive coupons via mobile devices will jump by 30 per cent next year to more than 500 million, according to a new report from Juniper Research. The growth will be fuelled by the integration of couponing platforms into the leading social networks, with Apple's Passbook also being seen as a catalyst for coupon deployment and adoption. However, the report warns that retailer reluctance to upgrade POS terminals to support mobile coupons is creating a bottleneck, and effectively delaying the deployment of mobile coupons. "POS terminals can have a lifespan of a decade or more, so understandably retailers are wary about disrupting the terminal lifecycle and investing in new technology," said Juniper Research's Windsor Holden. Release