Analysys Mason: Connected cars have huge potential for operators in next 10 years

Mobile network operators should prepare to provide connectivity, value-added services and reliable coverage of roads if they are take advantage of the significant growth in the connected car market, according to a new report from Analysys Mason. In a 10-year forecast for this sector, the research company predicts that 8 per cent of cars in use in the world will have embedded connectivity and 48 per cent of car owners will be able to pair their smartphone with their vehicle's in-vehicle infotainment (IVI) system by 2024. The company advises operators to broaden their 'connected lifestyle' credentials by providing connectivity support for cars. They could also offer value-added services--such as cloud-based media streaming, digital profiles, personalised advertising, workspace tools and even smart-home integration. Report