Analysys Mason: Fixed–mobile bundling has taken France and Spain by storm

A new study from research firm Analysys Mason questions whether other European operators will be able to mimic the success of Iliad, Orange and Telefónica in gaining millions of quadruple-play or fixed–mobile bundle subscribers in a very short space of time. Tying a flagship product or service to a larger bundle can attract consumers to the entire service bundle, according to the report. The report notes that this has been achieved by bundling value-added services such as music subscription services, and also by bundling core telecoms services such as mobile voice. The market research firm points to the success of Iliad's launch of Free Mobile that included an "unlimited" tariff for €19.99 per month and a basic tariff for €2 per month. Release

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