Arqiva is continuing to bolster the management team for its new video on demand service, appointing former UKTV chief operating officer, John Keeling, to the role of platform controller.
Keeling will be responsible for overseeing all programming and marketing functions including brand development and content supply. One of his first tasks will be the hire of key programming and marketing staff for the forthcoming platform.
Arqiva announced its move into online content supply in July, following the acquisition of the assets of Project Kangaroo. The new VOD platform will content from leading broadcasters and independent content providers.
Keeling started his prolific career and MTV and has been board member of UKTV and BBC Vision and has recently consulted widely for ITV, BSkyB, Discovery Networks and the BBC. Keeling said “this feels very much like the new frontier in the same way as multi-channel did when I first joined Sky twenty years ago."
In late August Pierre-Jean Sebert was appointed CEO for the new service which is expected to be launched before year end.
Sebert said, "I am delighted to have persuaded John Keeling to join this business. He has a unique track record in launching and managing multi-channel television brands in the UK and understands the British audience as well as anyone in the business."