AT&T looking to extend exclusive iPhone deal

AT&T is in talks with Apple to extend its exclusive sales deal for the iPhone to 2011, from 2010, the Wall Street Journal reports, citing unnamed people familiar with the matter. An AT&T spokesman declined to comment.

AT&T's CEO Randall Stephenson told the paper that it to overhaul its marketing to make mobile the priority. This better reflects the customer distribution, of 77 million mobile customers and around 30 million fixed-line consumers. AT&T plans to introduce discounts on its TV and broadband services for its mobile customers, an offer to date limited to fixed-line subscribers.

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