The online community MySpace is partnering with the British Broadcasting Corp. (BBC) to bring some of the British broadcaster's programs to a worldwide audience in the site's first global content deal involving a major network, an Associated Press report said.
The move continues MySpace's push to become a hub for video, music and other content and more similar to internet portals like Yahoo, the Associated Press report adde.
By contrast, MySpace's chief rival, Facebook, has largely focused on messaging, networking and other social tools, the report said.
MySpace, owned by media conglomerate News Corp., will present selected BBC programs through its video platform, MySpaceTV. The clips are to include interviews with celebrities, comedy sketches and classic series such as 'Doctor Who' and 'Robin Hood.'
The BBC already has a deal with Google's YouTube allowing the popular video-sharing site to show excerpts of news and entertainment programs, the report said.
Visitors to MySpace will be able to share clips with friends through such means as embedding them into their personal profile pages, the Associated Press report said.
The BBC and MySpace will share advertising revenue under the deal, the report further said.