Better customer experience depends on managing products

Tribold argues in a new report that in order to truly optimize the customer experience, there is a vital dependency on optimizing the product experience.
 
By simplifying and explicitly managing products in a single enterprise product catalog, operators can deliver enormous benefits including lower costs, greater commercial and operational agility, and increased customer satisfaction.
 
Tribold notes that the products are what drive a customer to engage with a service provider, the diversity and attractiveness of offers and services are what generate additional revenue, and the quality and consistency of the use of those products is what keeps the customer loyal.
 

Suggested Articles

Wireless operators can provide 5G services with spectrum bands both above and below 6 GHz—but that doesn't mean that all countries will let them.

Here are the stories we’re tracking today.

The 5G Mobile Network Architecture research project will implement two 5G use cases in real-world test beds.