Bharti Airtel creates differentiation with personalized customer service

To differentiate itself in India's highly competitive communications environment by ensuring customer relations delight through personalized customer service, Bharti Airtel has a managed services agreement with Nortel India to host contact center services for subscribers to Bharti's Airtel GSM mobile, broadband and fixed-line services.

The Nortel solution includes a 24x7 “virtual storefront” voice portal based on the Nortel interactive voice response (IVR) solution, and a Network Operations Center (NOC) in New Delhi to provide network design, integration, support and maintenance services for Bharti's contact center architecture.