Bintel has chosen SAS Analytics software for its operations in Africa under the Azur brand to improve its effectiveness of marketing campaigns in preventing customer churn.
SAS Marketing Automation includes a full set of predictive analytics and data mining tools that help the company create, test, modify and manage marketing campaigns.
Graphical campaign management tools will speed up the process of planning and executing targeted campaigns for the growing Azur customer base.
The solution will also allow Azur to streamline the campaign process and reduce mailing costs because marketers will know which customers will respond most positively to different offers and campaigns.