Blyk expands further into Europe

Having already launched its ad-funded mobile service in the U.K. and The Netherlands, the MVNO Blyk has announced it will expand further during 2009 into Germany, Spain and Belgium. The company, which offers a quantity of free calls and texts to teenagers in exchange for sending adverts to their mobile phones, claims over 200 brands will have used the service by the end of this year with an average response rate of nearly 30 per cent. Blyk's CEO and co-founder, Pekka Ala-Pietilä said, "There is a great opportunity for Blyk in these new European markets. Our research shows that young people in Germany, Spain and Belgium are interested in the Blyk proposition because they want to interact with brands they like in exchange for free communication. Our success in the U.K., illustrated by robust member adoption, has proven that Blyk is a youth media that works."

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Related stories:
Early success for ad-funded mobile network. Blyk story
Ad-based mobile carrier Blyk launches. Blyk launch story

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