Rock star Bono launched a new red mobile phone in the UK on Monday, sales of which were expected to raise hundreds of millions of dollars to fight AIDS in Africa, a Reuters report said.
The report said the singer of the popular band U2 had teamed up with the world's No. 2 handset maker Motorola, which produced a red version of its slimline SLVR model for sale to UK consumers.
The 149-pound ($282) handset could be used on all major UK mobile networks, and would see Motorola and retailers such as Carphone Warehouse contribute 10 pounds from the sale of each phone into a global fund to fight AIDS and other diseases, the report said.
Britain's mobile operators would donate a further 5% of the monthly phone bill of each consumer using the red MOTOSLVR phone to the fund, it said.