BRIEFS

Vodafone Group, Telefonica O2 Europe, T-Mobile International, FT-Orange Group and 3, have formed a working group to define common metrics and measurement processes for mobile advertising as part of the GSMA's Mobile Advertising Programme.

A new survey commissioned by Ericsson and CNN International found that 34% ranked TV as the most in-demand application on their mobile phone and 44% expected to adopt mobile TV in the next two years.

France Telecom's mobile arm Orange and Nokia have signed a memorandum of understanding to cooperate on value added services such as location based services, maps, mobile advertising and gaming.

XIUS-bcgi has announced INergy, an IN offload solution, which allows wireless telecommunication carriers to offload traffic from their existing IN session control and prepaid applications without expensive capacity expansions and/or network upgrades.

Aircom International and Teradata Corporationhave formed a strategic partnership to deliver comprehensive network monitoring, integrated with an enterprise data warehouse solution from Teradata for global telecom operators.

LG Electronics has won a GSMA tender for HSPA handsets in the 850 MHz range as part of an initiative to promote use of the spectrum for GSM and W-CDMA family of technologies.

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