BT is preparing a major push in Turkey, Middle East and Africa in a bid to double its business from the markets, and mimic its success in Asia Pacific and Latin America.
The UK-headquartered telco plans to increase the number of support personnel in the three regions, as it seeks a slice of an IT market it estimates was worth £5.4 billion (€6.4 billion) in 2011, and that is tipped to grow 10% through 2012.
Up to 170 new staff will be hired in Turkey, Middle East and Africa to bolster BT’s support, consulting, integration and managed services. The telco will also increase the number of ‘intelligent’ network services in its Connect portfolio, and is working to improve its network reach and access options in sub-Saharan Africa, while adding three new network nodes in the Middle East.
Similar pushes in Asia Pacific and Latin America resulted in a 50% increase in orders from those regions in the first nine months of BT’s financial year, which covers the period to end-December.