Canalys: Samsung wearable band slowdown impacts broader market in Q1

Country level quarterly estimates show a total of 2.7 million wearable bands shipped worldwide in Q1 2014. Fitbit maintained its leadership position with nearly 50% market share. Canalys segments this market into two categories: basic and smart bands. Fitbit continued to ship most of the units in the basic band segment, despite the allergy-related recall of the Fitbit Force. Jawbone, another basic band competitor, also grew rapidly as it expanded its international distribution after the initial launch of the UP24 in Q4. Nike's share of basic band shipments, however, dropped to 10%. Total smart band shipments fell short of half a million units. "This is largely because Samsung's shipments were down dramatically quarter on quarter as it had strong sell-in for Q4 and then cleared inventory in preparation for its Gear product refresh in early Q2. The company must make some big steps to improve sell-through and customer satisfaction with its new products," Chris Jones, VP and principal analyst, said. Report

 

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