Having achieved notable success selling Blackberry devices with coloured casings, Carphone Warehouse is now looking for a higher level of collaboration with RIM that would provide the giant retailer with exclusive access to future versions of coloured Blackberry products.
The company said it was looking to build a closer relationship with RIM. "Our aim is to provide a differentiated proposition for the customer, and we are working towards that aim by sealing more exclusives," said Carphone's commercial director, Graham Stapleton. "We have had a lot of success in the past with RIM and work very closely with it to provide a solution that consumers want."
This intention by Carphone Warehouse only seems to encompass colour variations to the RIM handset casings, but the implication is that the retailer is looking for exclusive variants of the vendor's phones that go beyond simple colour.
However, Carphone Warehouse was rumoured to have angered RIM by distributing Blackberry devices on the grey market late last year. Carphone was warned by Nokia too about the selling of massive volumes of the Nokia 5530 on the grey market, and it seems that the retailer has stopped the trade.
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